Mechanics need to push against the stereotypes that have been assigned to their professions throughout many years by unsatisfied customers, movies as well as actual bad apples (shade tree mechanics). If you can gain the respect and trustworthiness of your clients as an auto or diesel mechanic than you will have a clear path to success. So, what can auto mechanics do to overcome these misconceptions?
1. Learn to Communicate With Customers
On a daily basis, a diesel or auto mechanic needs to communicate with customers. Mechanic apprentices may not have to face the clients at the beginning of their training, but as they progress, client interaction will be required in the job.
It is crucial to learn communication skills early on in this profession. You need to be able to explain to people what is wrong with their car and what you have to do to fix it all in plain English. Many people don’t care about auto repair so if you throw technical explanation at them, there is a good chance they may get annoyed with you. When your customers become annoyed then they stop trusting you.
2. Under-Promise, Over-Deliver
This is one of the best ways to keep your customers coming back (hopefully not too soon considering you fixed their problems correctly). One of the best feeling of value you can create for customers in over-delivering on your promises. It will make them feel like they got much more than they paid for, it will keep them happy, they will always remember to refer you and our business can keep growing.
This is almost always easier said than done, but with experience, can be accomplished. Most auto mechanics are obviously running a repair shop for profit so it would be illogical to think they should be losing money on their customers. They way you need to think about it – “If I lose a little on this customer, they may bring me two customers which I can make double the profit as opposed to the original first one”.
Additionally, by over-delivering on your promises we don’t mean to go out of your way so much that you run your business into the ground or lose your job. It can be a small personal touch that will appear as true value for the clients. Show them that you really cared for their vehicle while it was in your possession and they will gladly hand you the keys next time it needs maintenance.
3. Be Consistent
If your goal is to retain customers and be respected by them than by all means you need to show consistency. Do not vary your prices dramatically for the same service or surprise your customers with an exorbitant bill that was not discussed before the start of the service. Show your customers that you stand behind your words. Keep them in the loop during the maintenance process so they do not get an unhappy surprise when they come to pick up their automobile.
Mechanic Apprentice Interview